Behind Wilbur, the label
Perth mum and business owner Rebecca Easterbrook wanted to look stylish and feel comfortable without spending hours getting ready. But the good quality ready-to-wear clothes she liked were hard to come by at an affordable price.
Rebecca spent years dreaming about designing clothes for women who went from meetings to their kids’ play dates – classic clothing she could wear herself.
In 2015, she decided it was finally time. Wilbur was born.
Having spent months overseas for work, Rebecca knew the Global Material Market was the place to go. Her mission? To scout for quality fabrics while creating close connections with people who would help make Wilbur a reality.
Rebecca wanted her customers to feel happy when they unwrapped their Wilbur package. Over a two year period, she set up a framework of research, development, sourcing and designing to ensure the highest quality was delivered from conception to production.
Every fabric, button, zip, thread and embellishment is personally sourced by Rebecca. She works closely with the pattern and dress makers to ensure every Wilbur piece is perfect. This hands-on ethos sets Wilbur apart.
Wilbur officially launched in 2017. And since then, the Perth label has released four collections of stylish essentials busy women can just throw on and go – classic pieces always in style.
Proudly, Wilbur the label can now be found in Mount Hawthorn boutique Ilka, Saxsea in Hillarys, seasonal pop-ups, and of course, online.
Rebecca has developed a loyal following of stylish mums and professionals who love her effortless, everyday designs.